20 Surprising Facts Most People Don't Know About Hyundai

20 Surprising Facts Most People Don't Know About Hyundai

For some odd reason, Hyundai doesn't get the attention and fame that other car companies do in the United States. Ford, Chrysler, and GM dominate with their various cars and have had their shares of success and failures. Hyundai flies under the radar while having a lot to offer.

 

They’re very popular in Canada and Europe and their cars are known for being more reliable than the “Big Three’s” offering. The company is making major moves to embrace the EV market and have often been ahead of the curve when it comes to utilizing technology to aid their vehicles.

The fact that the company is often ignored means there’s a lot about it even many automotive buffs may not know. There are parts of its history and how it’s achieved some things other companies haven't. There are touches on how their cars are produced and their one-of-a-kind facilities. In fact, Hyundai does things no other car company does but doesn’t get the press for it.

Here are 20 surprising things you may not know about Hyundai to prove why they’re among the best in car production today.

 
 

20STEEL ROLLING

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Every other car company has to buy its steel from production plants, which adds to the cost of some cars. Hyundai cuts out the middleman by rolling all its steel in South Korea. In fact, Hyundai Steel was founded in 1953 so it predates Hyundai Motors by 14 years.

Not only does this let Hyundai save money but it gives them an edge by dictating how the steel is produced so as to sculpt the cars more dynamically. By creating its own steel, Hyundai gets a major leg up on its competitors.

 

19RALLY AWAY

wrc.com

Sure, other car companies can boast about developing rally cars. But Hyundai can go all out by having their cars in actual rally competitions. The company had been involved in the World Rally Championship in the early 2000s but backed off to concentrate on production. In 2014, they made a big return as Hyundai Motorsport regularly sponsors its own vehicle into the WRC.

With great vehicles such as the i20 R5 and Veloster, Hyundai is making a major mark on the rally car sphere.

 

18SOLAR ROOF

jalopnik.com

Hyundai can have some interesting high-tech touches. Yet this has to stand out. The 2020 Sonata Hybrid (already available in Korea) will be the first car with a solar panel on its roof to help power the vehicle. To be fair, this isn’t a massive gamechanger as Jalopnik observed it will require the car being in direct sunlight for hours for any real effect. Yet it is a first in eco-friendly automobiles that can pave the way for other companies.

 

17THE PROVING GROUND

koreaherald.com

Car companies are known for having various testing centers. Hyundai operates an area known as the Proving Ground at an abandoned airbase in the Mojave desert. At this 4300 acre area, Hyundai can test their vehicles on several roads from paved to rocky and centers that mimic various weather conditions.

The tests can be brutal to the point that the grounds still have the remains of cars left behind since it opened in 2005. A larger center opened in South Korea but the original Proving Ground is one of the best all-purpose test centers in the world.

 

16IT STARTED IN CONSTRUCTION

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The backgrounds of some car companies can be surprising. Chung Ju-Yung, who knew the newly independent South Korea was in need of a construction company, started Hyundai in 1947. Thanks to key contracts for such landmarks as the Gyeongbu Expressway, Ju-Yung became the richest man in the country.

In 1967, he transformed the company into Hyundai Motors to begin its rise to power. The company has never forgotten its roots and still produces high-end construction machines to do its founder proud.

 

15SCULPTURES

hyundai.com

It doesn’t get the press it should but Hyundai does not “design” cars like other companies. Their official line is “fluidic sculpting” for their vehicles.

Their artists are inspired by nature from the curve of a wave to how a car will look in a forest setting. This makes Hyundai vehicles stand out from the pack with their frames and gives them a distinctive appearance. No other company takes the idea of “cars are artwork” like Hyundai does.

 

14BLUE DRIVE

bringatrailer.com

The rise of hybrid and electric vehicles has pushed car companies to shift how they produce automobiles. Hyundai is leading the pack with its Blue Drive campaign. This intriguing plan has been implemented in models such as the Tucson and Sonata and utilizes cutting-edge batteries. In fact, the stated goal of the press release is to ultimately do away with fossil fuels.

The company has also developed a Blue City hybrid bus as one of the first EV public transport vehicles. They don’t get the buzz of the other companies but Hyundai is determined to lead the charge in electric cars.

 
 
 

13CREATES MORE JOBS IN THE U.S.

nytimes.com

Several car companies (cough*GM*cough) are in hot water for cutting jobs in the United States. Hyundai is actually increasing work for auto employees. Their massive Montgomery, Alabama plant has just announced plans to expand, which will add hundreds of more jobs to their already sizable 3,000 workers.

It helps that Hyundai will be producing new models exclusively in the U.S. and is one company that is trying to expand their workforce rather than whittle it down.

 

12ZOMBIE SURVIVAL

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In the world of The Walking Dead, cars aren’t as useful given that gasoline is scarce following a zombie apocalypse. Hyundai has helped sponsor the show with their cars used on screen.

In 2014, they put together a special version of the Tucson that was designed to survive in this world. It includes a “Zombie survival kit” of supplies, better tires, and a TV ad boasting various weapons. Those weapons are obviously not available commercially but it’s a good car in case the undead rise up.

 

11THEY’VE SURVIVED SOME SERIOUS LEMONS

motor1.com

One of the most remarkable things about Hyundai is that they’ve survived making cars that should have put another manufacturer out of business. Their very first U.S. car, the Excel, was soon slammed for the many problems that made it sound like a disaster.

The Sonata is infamous for scores of issues and the 2008 Santa Fe was recalled eight times. The company has a knack for overcoming these problems with redeeming models yet amazing how many poor cars they’ve made.

 

10THEY’RE HUGE IN EUROPE

motor1.com

In the U.S., Hyundai lags behind Ford and GM in terms of recognition. In Europe, the manufacturer is a huge deal. Over 90 percent of the company’s sales come from European nations as their reliable fast cars appeal to the market there.

Fortune reports that they’re very big in the Netherlands and it helps that the company sponsored events such as FIFA and does more advertising there. The European market truly is the backbone of the company’s success.

 

9CANADA BEFORE U.S.

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Most car companies are well-established with ties in the United States that go back nearly a century. Hyundai did things differently.

After making a name for themselves in Asia and Europe, Hyundai tried to sell the Pony to the U.S. in 1984. However, the car didn’t pass the emissions tests of the time so Hyundai had to start selling in Canada first where it became a hit. It took until 1986 for the Excel to give Hyundai its first U.S. seller. The company is still a major force in Canada as the Great White North was their foothold in North America.

 

8USING LITHIUM

forbes.com

The current wave of hybrid vehicles proves how car companies know this is the way of the future. Hyundai is ahead of the curve in regards to its use of lithium batteries. Most companies use the standard lithium-ion battery but (in cooperation with Kia), Hyundai was the first to utilize lithium polymer batteries in their electric vehicles.

By using polymer rather than liquid, these batteries are lighter and last longer which gives Hyundai a major push on the competition.

 

7HOPE ON WHEELS

hopeonwheels.com

Several car companies can talk about doing big work with charities. Hyundai puts their money where their mouth is with their Hope on Wheels campaign. For every vehicle sold, Hyundai donates some of the profits to fight pediatric cancer. The campaign also extends to helping people affected by disasters from hurricanes to wildfires.

Since it was created in 1998, the organization has raised over $160 million in donations and helped countless people to show the heart of Hyundai.

 

6NFL INFLUENCE

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Like other car companies, Hyundai has plenty of sports sponsorships. That includes the FIFA World Cup and various tennis opens. The company has long had deals with the NFL, which may come as a surprise as they don’t advertise on NFL games nearly as much as Ford or GM.

In fact, in mid-2019, the company ended its sponsorship with the main league but continued to be sponsors for several teams such as the Vikings and Eagles. They don’t have as much air time but Hyundai continues to be tied to football.

 

5A SURPRISING PIONEER

motor1.com

The Excel was Hyundai’s first front-wheel drive car when it premiered in 1985. It sold well but was hit by slams of being cheap despite being a decent subcompact car. What few realized at the time was that a famous name was behind it.

The Excel was designed by none other than Giorgetto Giugiaro. Yep, the same man who created the famous DeLorean helped craft this “beater” of a car, which makes it historic.

 

4FIRST WITH A DECADE WARRANTY

endurancewarranty.com

Car owners today take long warranties for granted. So it can be forgotten that Hyundai was the first to offer a decade-long warranty on their cars. It was a bold move in the 1990s as the other companies seemed wary about extending coverage for so long. The Advantage deal covered the powertrain for ten years for what Hyundai called “a Decade of Dependability.” That’s customer care some other companies can’t quite touch.

 

3THE WORLD’S BIGGEST AUTO PLANT

visitkorea.or.kr

Every major car company can boast some big factories. However, only Hyundai can claim to own the single largest automobile plant on the planet.

Located in South Korea, the Uslan factory is practically a small city. It’s spread over an area of 1225 acres and comprised of five full independent plants with a staff of nearly 35,000 workers. According to the official reports, the factory produces a new car every 12 seconds for 5600 a day. While VW’s Wolfsburg plant has more size, it doesn’t produce nearly as well as Uslan does.

 

2FUN WITH FONTS

cnn.com

Several car companies will have the labels for their models and brands that look much alike. Hyundai is different. Look closely and it becomes obvious every single model has a different font for the name.

A few are nicely stylized such as a sun image for the Santa Fe or a shine for the Equus. Hyundai’s design team goes out of their way to make each font distinctive to ensure every car model feels unique, which is a nice touch.

 

1THE MEANING OF THE LOGO

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At first glance, it would appear the company’s logo is nothing more than a stylized “H.” However, there’s a deeper meaning behind it.

The original concept was that it was a salesman and a satisfied customer shaking hands after a good deal. It’s also slanted toward the right to favor the customer as a sign of how Hyundai puts them first. It’s been stylized a few times but the logo is meant to emphasize how the company puts trust above all else.

Source: The Things

Hyundai Vision T Is What We’d Really Like The Next Tucson To Look Like

Hyundai Vision T Is What We’d Really Like The Next Tucson To Look Like

Hyundai is looking to the future with its Vision T SUV Concept, which was just unveiled at the 2019 LA Auto Show.

It is a plug-in hybrid compact crossover that’s meant to express the Korean brand’s Sensuous Sportiness global design language while also looking to balance its eco-lifestyle focus with the environment in which it is driven.

While Hyundai hasn’t specified any interior or powertrain characteristics, other than it is a plug-in hybrid, its styling obviously reflects everything we’ve seen from previously-spied 2021 Hyundai Tucson prototypes, from the front fascia to certain angles and creases found on the bodywork. We don’t need to tell you that the production Tucson will be a lot less visually aggressive.

It measures 181.5 inches (4,610 mm) in length, 79.3 inches (1,938 mm) in width, stands 67.1 inches (1,704 mm) tall, and has a 110.4 inches (2,804 mm) long wheelbase.

A different design language

“We pursue innovative solutions in design and add emotional value to our product experience through sensuous sportiness design language,” said the automaker’s senior VP and head of global design, SangYup Lee.

According to Hyundai, the Vision T’s side profile is meant to convey a continual sense of speed and moving forward, while the long hood, short overhangs and level roofline reflect a “ready-for-anything dynamic.”

Visually, the Hidden Signature Lamp is derived from the Le Fil Rouge concept, while the Parametric Air Shutter is an original developmental feature that actively influences aerodynamics. When stationary, the grille is closed and static, but once the car is in motion, “each individual cell of the grille design continues to move in a prescribed sequence, creating a truly dynamic forward demeanor.”

As for the hidden signature headlights, they hide behind a half-mirror system that has a chromium appearance, transforming into functional lighting on demand. Other design features include the large satin chrome alloy wheels, dark orange brake calipers, glass roof, the passenger side charging port with its sliding cover and more. Also, since there are no exterior mirrors, we assume it would utilize cameras in the same way as the Audi e-tron.

Source: Carscoops.com

Hyundai Veloster N Beats Corvette, 911 For Road & Track Performance COTY Award

Hyundai Veloster N Beats Corvette, 911 For Road & Track Performance COTY Award

Road & Track made a very surprising choice, but it's also a surprisingly good car.

We don't often cover awards such as this. Some are exceptions, and we’re making an exception for the team at Road & Track because their choice for performance car of the year is, in a word, exceptional. Among a field of serous grin-inducing machines, which this year includes nothing less than the return of the Supra and the first-ever mid-engined Corvette, a front-wheel-drive hatchback from South Korea took top honors. That’s right – Road & Track’s 2020 performance car of the year is the Hyundai Veloster N.  

We suspect that the decision is something many readers will not understand. Given a choice, what self-respecting enthusiast would choose the Veloster N over a McLaren 600LT, or a Porsche 911, or a Lamborghini Huracán EVO? In fact, the Lambo didn’t even make the final cut in this showdown despite being the fastest car around California’s Thunderhill Raceway. For that matter, the reborn Toyota Supra was also canned early on, along with the BMW M2 Competition. We’re fairly certain readers can appreciate the irony in this, especially with both cars being chastised for basically having no soul.

What about the Porsche 911? It was apparently fantastic except when it felt big, like a Porsche Panamera. As for the Corvette, its dual-clutch transmission left the drivers longing for an old-school manual, and its handling characteristics weren't quite up to snuff. Road & Track’s fantastically detailed write-up covers all the bases of the decision process, though we suspect some might see an 8,000-word article – much of which is devoted to explaining why other cars didn’t win – as a sign that perhaps the wrong decision was reached.

Here’s the thing. The team involved in this review knows cars. Furthermore, this isn’t simply a bench racing experiment where the fastest car automatically wins. We know Motor1.com readers understand what it means to be an enthusiast – it’s why many people prefer to row gears the old-fashioned way even though it’s slower than paddle-shifted dual-clutch transmissions. It’s why pinning the throttle on a 150-horsepower runabout through a tight autocross course can be as satisfying as piloting a 600-hp supercar. We’ve also driven the Veloster N, and you know what? We came to a similar conclusion in that it’s shockingly good as a performance machine. It also has some measure of real-world practicality, and just about anyone can afford it. Those things matter, too.

Would we pick it over all the rest? That remains to be seen until we conduct our own such automotive awards gala, but love for the Veloster N is certainly justified. More importantly, what do you think about this performance car of the year choice?

Source: motor1

Hyundai Isn't Done With The Jaw-Dropping Sedans

Hyundai Isn't Done With The Jaw-Dropping Sedans

It wasn’t too long ago that Hyundai stunned almost everyone with the dramatic redesign of the 2019 Hyundai Sonata. It looks like that trend is going to continue, as teasers of the 2020 Hyundai Azera promise yet another fascinating sedan.

As previewed by Hyundai’s global Twitter account, the upcoming redesigned Hyundai Azera—which is sold as the Hyundai Grandeur in many global markets—is finally up to the standard a flagship executive sedan should be at.

The car features a new grille that’s integrated with the headlight units, with light appearing to beam through the grille polygons surrounding the headlight units.

In the back is more fancy lighting, with a single curved rear taillight. Paired with the front, the new design makes for some instantly recognizable signatures for the car.

Don’t get too attached, though. Hyundai stopped selling the Azera executive sedan in the U.S. back in 2017 after introducing its new luxury brand, Genesis, with a lineup of its own moderately styled sedans.

The Azera never really sold well here (They once sold -1 Azeras in a month. Negative one.), but also, it never really looked this good, either. Hell, even the current Hyundai lineup doesn’t look this interesting.

While it doesn’t seem like we’ll be getting this new, hot Azera back in the U.S., it’s nice to know that Hyundai may be on a roll with its design department, and that should hopefully trickle over to stuff we can buy.

Genesis. The Veloster N. The new Sonata. iMax N drift bus. What a wild turnaround Hyundai’s had in the last few years.

Source: Jalopnik

Hyundai Debuts Dope Hydrogen-Powered Semi-Truck Concept

Hyundai Debuts Dope Hydrogen-Powered Semi-Truck Concept

Hyundai Motor Company (HMC) today revealed two new concepts at the North American Commercial Vehicle (NACV) Show.

Both concepts add product detail to its Fuel Cell Electric Vehicle (FCEV) 2030 Vision for wide-spread deployment of hydrogen-powered fuel cell technology. HMC introduced the HDC-6 NEPTUNE Concept Class 8 heavy duty truck, while Hyundai Translead (HT), a leading trailer manufacturer, announced the launch of its new, clean energy refrigerated concept trailer, the HT Nitro ThermoTech®. The tractor-trailer combination provides a window into the future of the transportation in the U.S. and around the world. Hyundai is a global leader in fuel cell technology.

In 2013, Hyundai launched the first mass-produced and commercially available fuel cell electric vehicle. In 2018, Hyundai launched the dedicated FCEV, NEXO. In December 2018, Hyundai invested USD 6.4 billion to accelerate the development of a hydrogen society, looking beyond passenger vehicles. “Today at this show, by showing HDC-6 Neptune, the first hydrogen-only concept for Hyundai Motor Company’s commercial vehicles, we will start exploring opportunities in the United States commercial vehicle market,” said Edward Lee, Head of Hyundai Commercial Vehicle Business Division. “Furthermore, we are willing to work with other partners to pave the way to establish a hydrogen ecosystem for CV.” Hyundai has the necessary processes and experience to develop the quality vehicles that support its FCEV 2030 vision for a hydrogen ecosystem. For commercial vehicles, fuel cells are the perfect fit for heavy duty trucks and long driving distances due to higher drive range, higher payload, less refueling time and ultimately lower costs. The HDC-6 NEPTUNE evolves the Class 8 truck, looking toward the future in design, in-cab technology and propulsion system.

The concept continues Hyundai’s leadership in moving to a decarbonized society and the advancement of zero-emission vehicles. This future truck will add to the company’s success in commercial vehicles, which are already sold in 130 countries around the world. Hyundai also chose the 2019 North American Commercial Vehicle Show to debut the HDC-6 NEPTUNE Concept to introduce Hyundai commercial vehicles to the U.S. market. While Hyundai’s commercial offerings are well-known elsewhere, this is the first time they have been shown in the U.S. Moving forward, Hyundai will start exploring opportunities in the United States commercial vehicle market, as well as being open to working with other partners to pave the way to establish a hydrogen ecosystem for CV.

Tech revolution

Adding to Hyundai’s sustainable mobility vision, the HT Nitro ThermoTech will be one of the first trailer manufacturers in North America to introduce a refrigerated trailer using a cryogenic nitrogen refrigeration technology system. The concept trailer, developed in collaboration with Air Liquide, is changing the way Hyundai Translead provides refrigerated transportation. The HT Nitro ThermoTech concept trailer’s carbon footprint is up to 90% less than a traditional unit. Hyundai Motor Company’s 12,000+ sq. ft. display at the NACV Show features numerous exhibitions that represent Hyundai’s FCEV Vision 2030.

In addition to the featured HDC-6 NEPTUNE Concept and Nitro ThermoTech trailer, which each have dedicated display areas, visitors can participate in a virtual reality experience to view the HDC-6 interior and view a mock-up fuel cell stack. HDC-6 NEPTUNE Concept One of the key design inspirations for the HDC-6 NEPTUNE Concept was the streamliner railway trains that ran from 1936 until 1959, a prime example of Art Deco industrial design. The pioneering twentieth century industrial designer, Henry Dreyfuss, applied a prime example of Art Deco design for the New York Central Railroad in the 1930's, symbolizing the greatest technological wonder of the era, while looking bold and iconic at the same time. HDC-6 NEPTUNE employs this inspired function driven design, with new ways to combine both form and function to create an entirely unique new solution within the commercial vehicle industry, while offering a holistic global approach. “The fuel cell powertrain gave us the opportunity to redefine the classical typology and architecture of the truck,” said Luc Donckerwolke, Chief Design Officer of Hyundai Motor Group. “The Hyundai Commercial Vehicles Design Team started with a white sheet of paper focusing on the new defined functionality resetting all standards in order to project commercial vehicles in the future.” On HDC-6 NEPTUNE, the design team took packaging challenges and found new ways to combine both form and function.

Due to increased cooling requirements, the grill of the concept commercial vehicle is applied as the theme across the entire lower portion of the Hyundai HDC-6 NEPTUNE. This creates a distinctive image while maximizing airflow. The grill concept also integrates the retractable steps, which are cleverly hidden. The combination of both cab over engine and conventional (bonnet) truck formats achieves packaging efficiency and improved ergonomics. “HDC-6 NEPTUNE, the concept for the next-generation fuel-cell electric truck, embodies Hyundai Motor’s vision of mobility for a global hydrogen society, innovatively developed applying Hyundai designers’ creativity and the company’s advanced technology,” said SangYup Lee, Head of Hyundai Design Center. “To maximize the potential of a next-generation fuel-cell electric vehicle, HDC-6 NEPTUNE delivers groundbreaking futuristic architecture. In particular, one can understand Hyundai’s novel approach to the interior design of the space and in capturing lifestyle-oriented mobility.” Hyundai has already expanded its global leadership in fuel cell technology. Through its joint venture with H2 Energy, Hyundai is commercializing fuel cell electric trucks by providing 1,600 FCEV heavy-duty trucks to the Swiss commercial vehicle market, beginning 2019 through to 2023. With Hyundai’s commercial vehicle entry to the European market, the U.S. market is an important next phase of the company’s FCEV 2020 vision. HT Nitro ThermoTech® Concept The HT Nitro ThermoTech concept trailer provides a response to the rising challenges of clean transportation: reducing greenhouse gases and dependence on fossil fuels while maintaining competitiveness. The HT Nitro ThermoTech concept trailer is optimal for transporting cold chain products. Temperatures are reduced more quickly than a traditional refrigeration unit and maintained with precise control of desired temperatures. The intelligent control system and independent cooling power maximize thermal efficiency. The HT Nitro ThermoTech concept trailer is not affected by outside temperatures. Maximum power is always available, even when the truck’s engine is off or idling. The HT Nitro ThermoTech concept trailer cooling unit is virtually noiseless which significantly reduces noise pollution for drivers as well as at the point of deliveries. This is a significant advantage for night-time deliveries in urban and suburban neighborhoods where noise can be distracting. “This refrigerated trailer concept represents a significant advancement in our continued commitment to corporate social responsibility,” said Bongjae Lee, Chief Executive Officer of Hyundai Translead. “By developing innovative technology, Hyundai Translead is helping address climate change. The HT Nitro ThermoTech reduces pollutants and emissions while providing reliable and effective cold chain food transportation.” Moreover, the HT Nitro ThermoTech concept trailer features new, enhanced structural designs. The side wall, front wall, and roof are each constructed as a one-piece, structural sandwich foam panel with Fiber Reinforced Polymer (FRP) skins. The materials are made without posts and roof bows.

VW teases a new ID electric concept

VW teases a new ID electric concept

VW has released a teaser image of a new ID electric concept to be unveiled in the US next month.

Unlike most electric concept vehicles from automakers, VW’s family of ID concepts are important because they serve as the basis for a series of production electric vehicles built on its new electric MEB platform to hit the market in the next few years.

So far, VW has only unveiled the production of ID.3, an all-electric hatchback based on the original ID concept, and the German automaker is planning the first deliveries next year.

However, they are focusing on the European market, where stricter emission rules are taking effect next year, and the ID.3 is not expected to be launched in the US.

The US market will have to wait for yet-to-be-unveiled production versions of the ID CROZZ electric crossover and ID BUZZ electric microbus set to come in 2021 and 2022.

Now it looks like VW is planning another electric vehicle for the US market and the concept is set to be unveiled next month.

The automaker is planning a new exhibit titled “Building an Electric Future” at the Petersen Automotive Museum in Los Angeles and they announced that it will launch with the global debut of a new ID concept.

They released the following image:

Based on the render, it looks like it’s going to be a sedan. VW has already unveiled a sedan ID concept: the ID VIZZION.

Klaus Bischoff, Executive Director of Volkswagen Design, commented on the event and the new concept:

“’Building an Electric Future’ gives a behind the scenes look at making the new age of electric and autonomous mobility happen. It shows varying perspectives from the point of view of the designer, the manufacturer, and the consumer. There’s no better opportunity to start this amazing exhibit than with the world premiere of our newest member of the ID. family.”

The unveiling is going to happen on November 19. Electrek is going to be there and we will report back all the details.

After the unveiling, the VW electric exhibit is going to be available to the public.

Electrek’s Take

Hopefully, the fact that they are unveiling the concept in the US means that it will be the basis for an EV that they plan to launch in the US.

VW’s strong EV push has been focused on China and Europe where they need to sell a lot of EVs in order to comply with regulations.

It’s not the case in the US and that’s why we are seeing a lot of new EVs only launching in Europe and China.

I think regulations will still be the important driver in the next 2 or 3 years, but there will be a major shift in consumer demand and that factor will be way more important than any regulation after that.

Automakers need to be ready.

Source: Electrek

Hyundai develops AI-infused adaptive cruise control and it's production-bound

Hyundai develops AI-infused adaptive cruise control and it's production-bound

Adaptive cruise control is perhaps, by and large, one of the best functions bundled into increasingly standard active safety system suites in new cars. The technology does a splendid job of keeping a safe distance behind other vehicles at freeway speeds, but it appears the next advancement is upon us.

Hyundai said on Monday its new Machine-Learning Smart Cruise Control (aka SSC ML) is capable of analyzing a driver's patterns and learning them effectively to create a custom experience. While some drivers may not care for how close or how far an adaptive cruise control system places their car from the car in front, SSC ML is designed to learn your preference.

Hyundai's machine-learning algorithm learns how a driver would follow the car on the freeway. Analyzing this information, the system learns how the driver drives, and when the adaptive cruise control is active, it mimics that behavior. Wild stuff, to say the least.

Hyundai said it was impossible to give drivers the ability to totally fine-tune how close or how far a vehicle should follow with adaptive cruise control. So it tossed the problem to the computers. Sensors and radar feed data to a computer, which then extracts the data needed to learn the driver's behavior. Artificial intelligence then works its craft to determine three key things: following distance, acceleration and overall responsiveness.

There's really no need to worry if SSC ML will be able to distinguish your driving habits; Hyundai said the algorithm can understand 10,000 patterns. Remember, this system is literally designed to learn three distinct elements. But, if you think you can teach the machine to learn unsafe patterns, that's a no-go.

This technology will make its debut in a Hyundai Motor Group vehicle in the future, according to the automaker. We could see it in a Genesis, Hyundai or Kia, but more than likely, the Genesis luxury brand will be the debut marque.

 

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