Some cars are never meant to go off-road. Who in their right mind would take, for example, a Hyundai Veloster dune running? The answer is, anyone with a Veloster like this Grappler concept, which will appear at the 2019 SEMA aftermarket show held in Las Vegas in November.

The Grappler has been customized for the dirt roads, dunes, and mud pits where you'd normally expect to find the likes of a Jeep Wrangler Rubicon. The first thing that Hyundai engineers did was increase the ground clearance and approach and departure angles of the car. They then attached custom brush guards in the front and back, along with aggressive oversized all-terrain tires mounted on "rally inspired" wheels from Method Racing. In order to accommodate the wheel and tire setup, the Grappler also features wider fenders and a modified front and rear fascia.

The Grappler should turn some heads even in the midst of the gaudy SEMA show, as it's been wrapped in a custom vinyl wrap with a Hyundai theme. If the wrap doesn’t grab your attention, the Borla catback exhaust will. Rounding out the exterior modifications is a Seibon carbon-fiber hood.

The interior features a integrated roll cage that allows for a spare wheel and tire mount. It surrounds the occupants, who are strapped into custom Recaro seats in a vintage houndstooth-check pattern. The interior is holds off-road goodies including traction mats, a utility shovel, Goal Zero mobile power station and crush lights, roadside-assistance kit, first-aid kit, and a Napier outdoor dome tent. Hyundai's own accessories—sport shifter, sport pedals, all-weather floor mats, and ambient lighting system—are in there, too.