Hyundai Concepts Cover The Bases At SEMA

SEMA has become the go to show for automakers looking to spice up their public image. Hyundai latched onto the Las Vegas aftermarket exhibition three years ago and this year was back with a raft of new show cars.

The Elantra Sport is the basis for a concept developed with Blood Type Racing.


The company added methanol injection, intake, exhaust and intercooler technologies, tuned suspension and full aero kit. Despite the hard-core performance modifications, the supplier says the car does not sacrifice daily drivability. Sam Lee, product manager, Blood Type Racing notes: “Building upon the well-developed Elantra Sport platform, powertrain and design fundamentals, we’ve given enthusiasts a new vision of where this affordable sport compact wants to go.”

A company called Vaccar has transformed the Tucson Sport into a new crossover concept. The vehicle upgrades the powertrain, design, infotainment and suspension and adds a full aero kit.

Going for a more extreme off-road approach, the Rockstar Energy Moab concept builds on Hyundai’s Santa Fe Sport. It is designed to tackle trails in Moab, Utah, considered one of the world’s most challenging off-road regions.

“The Rockstar Energy Moab Extreme Concept was specifically designed to withstand the extraordinary demands of Moab off-road terrain,” said Nic Ashby, Rockstar Marketing. “Leveraging the outstanding Santa Fe Sport platform and powertrain, we definitely pushed its capabilities to new limits to conquer the pinnacle of challenges at Moab.”

Not all Hyundai’s SEMA concepts were performance oriented. The ‘HyperEconiq Ioniq’ was designed by Bisimoto Engineering to take Hyundai’s fuel efficient Ioniq and dramatically increase its mileage. With a focus of aerodynamic improvements and other mechanical changes, the concept ups the Ioniq’s standard 59 mpg capability to more than 80 mpg.

Source: Forbes

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