Hyundai Motor hires former GM researcher to lead self-driving car center

Hyundai Motor Group (005380.KS) has hired a former General Motors (GM.N) researcher to oversee its center to develop fully autonomous vehicles, joining other automakers and Silicon Valley giants in accelerating efforts on the fast-growing technology.

Lee Jin-woo, 47, who has previously led autonomous driving technology development at General Motors (GM) for more than a decade, will head the newly established Intelligent Safety Technology Center - a combined research body for Hyundai Motor and its affiliate Kia Motors (000270.KS) - starting on Monday.

"The new centre will not only enhance existing Advanced Drive Assistance System technologies but also conduct research into artificial intelligence related self-driving car technologies with the aim of commercializing those technologies," Hyundai Motor said in a statement on Monday.

Hyundai Motor and Kia, together the world's fifth-largest automaker, aim to develop highly automated vehicles by 2020 and fully autonomous vehicles by 2030.

However, experts say Hyundai needs to do more to catch up with rivals in the self-driving car race.

Last week, Ford Motor Co (F.N) announced plans to invest $1 billion over the next five years in autonomous vehicle tech firm Argo AI, while GM made a billion-dollar bet a year ago with its acquisition of Silicon Valley self-driving startup Cruise Automation.

"Bringing in one person is not enough. Hyundai should form alliances with other companies, which will help hedge financial risks related to developing self-driving cars at a time of falling profit," said Lee Hang-koo, a senior research fellow at Korea Institute for Industrial Economics & Trade.

"But this requires commitment from the top management."

Hyundai Motor, which has typically promoted executives from within, has hired a series of executives from overseas, mostly in the design and engineering field.

(Source: Reuters)

Tony Hartman Kok

Sales Manager
T: 730-3000

Johnny Milan

Senior Sales Associate
T: 593-3778

Demis Thielman

Sales Associate
T: 739-1974

Lizzette Koolman

Sales Associate
T: 594-4900

Alex Dijkhoff

Sales Associate
T: 592-6075

Adolfo Gonzalez

Sales Associate
T: 563-5074

Jerald Winterdal

Sales Associate
T: 660-2425

About Garage Centraal

The goal of Garage Centraal Aruba is simple: that everyone that needs a vehicle is able to have a vehicle that satisfies their needs and expectations, with expert service and parts support. That is why we offer brand new, award winning quality vehicles from Hyundai, Isuzu and Volkswagen, along with an extensive catalog of pre-owned vehicles.

We are open from 8:00am till 5:30pm on weekdays and saturday from 8:00 to 12:00pm. Come visit us or call us at 522-6200

© 2015 Garage Centraal Aruba. All rights Reserved. Vehicle specifications are subject to change without notice. Vehicle specifications on photos can vary from current offering. Prices exclude taxes. Please ask your Sales Associate for more information.